After about four years I began to offer CCNP training but the majority of my income was from the CCNA weekends. There was also a lot of demand for corporate training once our reputation spread. I usually had most of my week free to work on other projects or spend time with my family.
While building Networks Inc. I learned a ton of great information. I learned how to build a business offering what people want. I learned cutting edge sales and marketing ideas and I also learned search engine optimization (SEO) which helped me get Networks Inc Ltd to page one on Google UK.
About Stuart Juggins
My last project was designing a major OSPF network integration for the UK government. The project was classified so all I can say about that is that it involved joining up several large government departments.
I now run Networks Inc Ltd full time and have grown the company since I took over. We now offer all of the CCNA voice exams as well as regular CCNP and now CCIE training courses. As you know by now, Paul and I are looking to take the model internationally. I am really passionate about helping people to pass their Cisco exams and also helping them to set up their own Cisco training businesses. It is great fun and when you see people pass exams and do well in the IT industry.
Licensing the Model
It’s Paul here again. It got to the point where I was travelling all over the UK and to be honest, after teaching the same course over 100 times I was feeling like I needed a bit of a change. After a conversation with my business coach we came up with the idea of training some of my former students to teach the weekend course. The entire weekend teaching model was already set out in a trainers manual I had written. To be honest, once the students start going through their labs, you only need to go round the classroom every 20 minutes to check on their progress and help them out if they get stuck.
Did it Work?
The first training license was sold for Cardiff in Wales. The weekend filled quickly with a mixture of corporate and private clients. Jon Rees (who was one of my former students) ran the course with me assisting him. It went really well. Jon was so pleased that he bought the license for North London. He has gone on tomake over $70k in the first year alone! Not only that but teaching two weekends a month gives him his whole week free to work on building his IT support business.
Once we proved the model worked we went on to sell licenses to other students for areas including Edinburgh, South London, Birmingham, Manchester and Edinburgh. We have capped the licenses for the UK now and only Ireland is available.
How the Model Works
All of our weekend courses fill through a multitude of marketing techniques we have developed over the years, techniques which have been proven to work time and time again. Part internet marketing (including SEO and promotional videos) and part traditional such as business networking and speaking to IT managers for large blue chip companies. We have filled over 250 Cisco courses using the model, even during the recession we are filling courses all over the UK (so what I am saying is that it works)!
Coming to America/Canada and Australia
After about a year of being asked by Cisco students we have decided to extend the idea out to the USA, Canada and Australia. The proposal is to take a small group of Cisco students and then train you up to do two things. Firstly, deliver our famous Cisco weekend course using our time tested methods (over 96% exam pass rate). Second, how to market and sell your courses in your local area to private paying individuals and corporate clients.
How We Will Help
As well as teaching you how to fill your own courses we are going to develop a brand new international Cisco training portal. Here, students can visit and get lots of great information about Cisco exams, get discussion forum support, access to exam tools and best of all, access to your web page where they can find out about you and your course and book on your weekend Cisco boot camp.
At the moment, Stuart Juggins and I are developing the model so it will work as seamlessly as possible. It will involve designating hot spot training areas in the above countries and then licensing interested parties to teach Cisco weekend courses there. The numbers will be strictly limited and no licenses will be sold near to another one.
We will sort through interested parties by means of a phone discussion to see if we can work together on the project. Please note that we would rather have 5 great candidates who are passionate about helping others rather than 20 half hearted people who are not serious.
We can’t answer all of your questions until we have got the model ready to run. All we need to know for now is are you interested? Once we have all the information ready for you, so long as you have filled in the form below you will be given first refusal for your area.
Q. How much will it cost?
A. We honestly don’t know yet. In the UK the cost was a high one off payment but for this model we will ask for a smaller up front payment and then let you pay a smaller sum monthly to be licensed. Your course profits should easily cover this.
Q. Do I need to be CCNA/CCNP?
A. No. Before you teach you will need to have passed your CCNA but the training you will receive will take you well past CCNA level and more than prepare you to deal with any situation you will come across in the classroom.
Q. I don’t know how to speak in front of a group.
A. There isn’t much speaking involved. You deliver the course with a script to cover things such as how the weekend works, fire safety and code of conduct. There are some mini lectures to deliver as well but these are all done using the proven scripts you are given.
Q. How will I receive the money for my course bookings?
A. We plan to develop the system so your training pages on the web site take the money from the student and deliver it into your bank account. We will not be taking money from your profits. To this end, you will need to create a legal entity such as LLC. You will also need insurance. We will advise you about all of this.
Q. Can I deliver CCNP or CCNA Voice etc?
A. We are going to start with the most popular course which is the CCNA. Once you can deliver that we are going to offer other modules for you to teach once you complete the training. These can be CCNA specialization or CCNP. To cover all the training costs and manuals etc you will be asked to pay a low monthly fee for this.
Q. What support will I get?
A. You will get both tech support from us on the forum and with hands on training plus marketing and sales training which will be ongoing. There will also be admin support via the training web site where your students can get access to tools and materials to help them with their studies.
Q. How much can I make / will it work?
The goal is for you to be in profit in the first six months at the very latest. We are not in the business of launching businesses which do not work. It is a waste of everybody’s time and effort. It is in our interests for you to make money so that the business grows and we are all successful. I have spent seven years of my life building Networks Inc. Ltd and now the online Cisco training site www.howtonetwork.net and Stuart had been in the industry for the best part of his life.
Q. How do I express interest?
A. Just fill in the form below and we can keep you posted on developments. It does not commit you in any way. You will just get first refusal on the training license when it goes live.
Join the ‘I’m Interested’ List